Senior Research & Insights Analyst Nordics

WE ARE OPEN TO HIRING IN HELSINKI, STOCKHOLM, COPENHAGEN

About SAMY

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

We are looking for a Research & Insights Manager to join SAMY’s Northern Europe Research & Insights team in [UK / Nordics].

This role leads modern research with social listening intelligence at the centre, combining multi-source data (social, performance, market context and cultural signals) to answer client business questions and unlock growth opportunities. As a Senior Analyst, you will : You own workstreams end-to-end, delivering client-ready analysis with minimal oversight. You raise the quality and efficiency of reporting (monthly / QBR cadence), including insight storytelling and client communication.You support project leadership (scoping, QA, stakeholder management) while mentoring Junior Analysts into stronger delivery habits.

You’ll sit within the Northern Europe Research & Insights team and report directly to a Research Manager.

Job Functions

• Collaborate and drive social listening-led projects by driving ownership on query development, taxonomy/tagging, dashboard set-up/optimisation to transform conversation data into clear insights and implications.

• End-to-end ownership of social and performance reporting modules for our existing clients (monthly, bi-monthly, QBRs), including data management, analysis, insights delivery and client communication with minimal supervision.

• Deliver strategic research projects that spotlight market/category understanding, product/competition benchmarking, and content and audience analysis, driving our strategic work streams across new and existing clients.

• Drive methodology design for work streams (e.g., how we size topics, segment audiences, compare markets, track trends over time) and maintain consistency across accounts.

• Contribute to pitches and proactive opportunities by delivering rapid insight snapshots, strategic angles, and evidence-led narratives that strengthen proposals and client conversations.

• Partner cross-functionally with Strategy, Creative, Content, Media and Account teams to ensure insight outputs are usable (brief-ready, creative-friendly, and performance-linked).

• Improve efficiency and quality: help standardize templates, reporting workflows and checks; contribute to automation ideas with DS/tech teams where relevant.

Skills Requirements

• 2–4 years’ experience in research, insights, intelligence, analytics or social/digital measurement roles (agency or client-side), with a specific focus on social listening.

• Hands-on social listening capability is key, with experience in complex query writing, noise cleaning, dashboard building, and interpreting cultural insights.

• Proven reporting ownership: confident in producing recurring reports (monthly/QBR) with strong insight storytelling, and thorough data integrity checks.

• Strong analytical skills: ability to synthesise multiple inputs (social + performance + secondary research) into a coherent point of view.

• Excellent storytelling and slide craft: can write sharp headlines, make insight-led arguments, and build client-ready decks without heavy rewriting.

• Comfortable with ambiguity and pace: able to manage multiple workstreams, prioritise, and deliver to deadlines (especially during reporting cycles).

• High attention to detail in data handling, consistency of definitions, and QA before outputs go client-facing.

• Collaborative working style: effective in cross-functional teams and able to communicate clearly with non-research stakeholders.

• Curiosity for culture and consumer behavior: actively tracks trends, creator ecosystems, and category signals.

• Full professional proficiency in English; additional languages are a plus.

• A Bachelor’s or Master’s degree in Marketing, Sociology, Psychology, Communications, Data Analytics, or related fields is preferred.

• Familiarity with visualization tools (Looker Studio, Tableau, Power BI) and strong Excel/Sheets skills.

• Exposure to automation/analytics scripting (R or Python) or working closely with business intelligence teams to drive automation.

• Category exposure in Beauty / FMCG (especially L’Oréal-style ecosystems) is a plus.

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