Research & Insights Analyst

SAMY is a leading global social first agency. We activate end-to-end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter.

We are the first international ecosystem fueled by creativity, technology and culture, and by a team of 900+ people across 20 offices and 55 markets, serving more than 270 leading clients, including Europe, the U.S. and Latin America, who live and breathe social-first. Together, we create relevancy in the social universe for blue-chip brands such as L’Oréal, The North Face, Diageo, Microsoft and Samsung, among others.

Our vision is to lead the evolution of brand communication. At our core, we are Bold, Human and Transformative. We are adventurous. SAMY is where your career pushes boundaries and unlocks your highest potential. We were born with a desire to go further. To defy the status quo. To reshape our world.

This is your opportunity to work around the globe. With exciting clients. In projects that shape the industry.

We are looking for a Junior Research & Insights Analyst to join the Kurio Strategy Team in Helsinki. Although based in Helsinki, the analyst will be part of a global Research & Insights team and collaborate closely with colleagues across markets.

The analyst will add value to clients through data consultancy, market insights, measurement frameworks, and technological support. On a day-to-day basis, the role involves leveraging data-driven insights to inform client strategies and optimize marketing performance.

Key Responsibilities

• Regular reporting on market and media data and insights relevant to a range of clients as well as the agency itself.

• Monitoring and analyzing social media conversations using relevant social listening tools.

• Conducting secondary research to develop a broader and deeper understanding of market context and client impact.

• Synthesizing and presenting insights and findings for internal teams and client audiences.

• Supporting the development of applications, automation, and bots to further enhance value for clients and the agency.

• Providing technological and analytical support for clients, as required.

Requirements

• 0–2 years of relevant work experience.

• Strong ability to derive meaningful insights from data, visualize findings, and prepare clear, structured reports.

• Good understanding of, or strong interest in, social listening and insights tools.

• Solid problem-solving and analytical skills.

• Strong communication and presentation skills, both written and verbal.

• Ability to learn quickly and adapt to new tools, technologies, and methodologies.

• Proactive mindset with a willingness to continuously learn and master new insights tools and technologies.

• Strong collaborative approach and ability to work effectively within cross-functional and international teams.

• Genuine interest in research, data, and human behavior.

• High attention to detail in data analysis and report preparation.

• Knowledge of R (or R packages) is considered a bonus.

• Fluency in both English and Finnish is compulsory.

Good to Have

• Proficiency in additional Nordic languages, particularly Swedish, Danish, or Norwegian, alongside English.

• Familiarity with or interest in the beauty category.

What We Offer

• The opportunity to work on Nordic and international clients within a global Research & Insights team.

• Exposure to a wide range of data, research, and marketing intelligence tools.

• A collaborative and learning-oriented environment with strong support for professional development.