Global Advocacy & Social Strategist

About SAMY

We weren't built to follow, we were built to lead.

SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture,and build real connections at the speed the world moves.

Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious,  and never afraid to challenge what’s next.

We don't play it safe. We build what's next.

Link instagram, tiktok, cultura.

Role Mission

As a Global Advocacy & Social Strategist at SAMY, you’ll lead the development of Social Advocacy strategies across Social, Influencer Marketing and Social Commerce, helping global brands strengthen their influence, relevance and impact.

You’ll connect data, insights, creativity and emerging trends to develop innovative strategies, working closely with clients and multidisciplinary teams to turn social opportunities into measurable business impact.

New project coming!

Join the team behind one of the world's most iconic beauty portfolios and help define how global brands win in today's creator economy.
Beauty is one of the fastest-moving and most influential industries in the world. Trends are born overnight, creators shape consumer behaviour, and communities decide what products become tomorrow's icons. Working on this account means having a front-row seat to everything happening across social, culture, creators and innovation.

At SAMY, you'll help global beauty brands stay ahead of what's next. You'll turn cultural shifts into strategy, identify the creators driving conversations, and build advocacy programmes that connect brands with millions of people in authentic ways.

You'll work at the intersection of social, culture, AI, technology and creativity, where every day brings new trends, new platforms and new opportunities to shape the future of beauty marketing.

If you're passionate about creators, obsessed with culture and excited by the idea of working on one of the most prestigious global beauty accounts in the industry, we'd love to meet you.

Key responsibilities

• Develop and lead global Social Advocacy strategies across Social, Influencer Marketing, and Social Commerce, ensuring alignment with brand and business objectives.

• Define data-driven performance frameworks, KPIs, and measurement approaches to evaluate the impact of Social Advocacy initiatives and identify opportunities for optimization.

• Identify emerging trends, platforms, creator ecosystems, and content formats, translating them into innovative strategies that increase influence, share of voice, engagement, and commercial impact.

• Develop strategic recommendations and action plans for clients, working closely with internal teams, agencies, creators, platforms, and other external partners.

• Partner with Account Directors and cross-functional teams to identify growth opportunities and translate business challenges into impactful Social Advocacy solutions.

• Integrate strategy and creativity across the Group's brands, ensuring that social and advocacy strategies are culturally relevant, innovative, and actionable.

• Lead strategic and innovation projects, introducing new approaches, methodologies, and best practices across Social Advocacy.

• Support and guide multidisciplinary teams, sharing expertise and developing capabilities across Social, Influencer Marketing, and Social Commerce.

• Stay ahead of industry developments, consumer behaviours, creator trends, and emerging platforms, bringing fresh perspectives and best practices into global strategies.

Skills & experience

• Previous experience developing Social, Advocacy, Influencer Marketing, or Social Strategy for large accounts and brands.

• Proven experience translating business and brand objectives into data-driven social and advocacy strategies.

• Strong understanding of Social Advocacy as a discipline, including Social, Influencer Marketing, Creator Marketing, and Social Commerce.

• Experience working with multidisciplinary teams and managing senior stakeholders, clients, agencies, and external partners.

• Strong analytical, strategic, and problem-solving skills, with the ability to turn data and insights into actionable recommendations.

• High level of creativity, adaptability, and curiosity, with a strong understanding of emerging social and cultural trends.

• Excellent communication, presentation, leadership, and organizational skills.

• Languages: Native Spanish and English full working proficiency (verbal and written).

Benefits:

• Work your way – Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.

• Time that matters – Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.

• Grow with us – Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.

• Be part of the journey – Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

• + LOCAL BENEFITS 

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder?

Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We’re not looking for people who think the same, we’re looking for people who want to grow with us.

Here's what it actually looks like to belong here:

Be Kind — because respect, trust, and honest feedback make great teams stronger.

Go Beyond — because good is never enough when excellence is the standard.

Craft Together — because the best ideas don't happen in silos.

Enjoy the Journey — because growth lives outside the comfort zone.

Own It — because real impact starts with accountability.

If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it’s what makes us stronger.

With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we’ll make sure you have what you need to do your best work.